public relations & marketing communications

News Commentary

Today, technology saves your car battery—tomorrow, it could save your child

My op-ed for TIME Inc., published July 29, 2014 If Cars Can Monitor Left-On Headlights and Rear Obstructions, They Should Be Able To Save Trapped Kids’ Lives Susan Pepperdine Today, technology …

Read More

Ensure right to vote: Letter in June 28 Kansas City Star

The Supreme Court says money is free speech. Surely our votes are free speech too. There should be no prior restraint on our free speech right to vote. Republicans are …

Read More

Letter to Kansas City Star

Here’s my letter published in The Kansas CIty Star business section (April 16, 2013): Keith Chrostowski’s recent Business Forum column titled “We want to buy cheap, be well paid” (March …

Read More

Saving the Postal Service

The U.S. Postal Service is as American as founding father Benjamin Franklin, the first Postmaster General. Article 1, Section 8, of the Constitution empowers Congress “to establish post offices.” Yet …

Read More

Great News! Layne Christensen Helps in Chilean Miner Rescue

This is what I love about public relations! On Saturday, Oct. 9, I received the call I’d been waiting for. The CEO of Layne Christensen, my client of 18 years, …

Read More

What’s in a Name? What if you change it?

Your name is your brand, so what happens when you change it? This can be an important issue, especially for women, who may change their last names through marriage or …

Read More

Yes, Virginia, There Is a Snow Poem

This year I have had lots of opportunities to recite the snow poem. It’s a tradition in my family that goes back to my mother (Virginia) and her father, a …

Read More

Happy 100, Hallmark

Working at Hallmark Cards was one of the best things I ever did. I gained lifelong friends along with great experience…and even the opportunity to meet actor Richard Chamberlain when …

Read More

How to Keep Your New Year’s Resolutions

Do you have trouble keeping your resolutions? Part of the problem may be that you’re not specific enough. For example, I recall one friend who vowed to “be a nicer …

Read More

Over 50? Good Luck Getting Insurance

That’s the headline for the letter-to-the-editor I wrote, which appears in the Nov. 27, 2009, edition of The Kansas City Star. Here’s the full text: Over 50? Good luck getting …

Read More
  • 1
  • 2