public relations & marketing communications

Marketing Critique


“If it were my own money, would I spend it on this project?”

For years I have asked myself this question before making a recommendation to a client. In fact, I included it in a brochure to promote my newly founded business in …

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Who’s on first…but where are the 5 W’s?

Two full-page ads in The Kansas City Star caught my eye recently because they left out an all-important piece of information. WHERE. First, there was the ad announcing Paul McCartney’s …

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Merger of YouTube, Twitter and Facebook?

On Conan O’Brien’s first week on The Tonight Show, he predicted that YouTube, Twitter and Facebook would merge…creating another time-wasting Web site called YouTwitFace. That may be a little too …

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