public relations & marketing communications

Author: Susan


Letter to Kansas City Star

Here’s my letter published in The Kansas CIty Star business section (April 16, 2013): Keith Chrostowski’s recent Business Forum column titled “We want to buy cheap, be well paid” (March …

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Protect Kids From Backover Accidents

In Kansas City 2-year-old Benjamin Thompson died this week when his father’s truck backed over him. It’s a tragedy that is repeated all too often – about 50 times EACH …

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KidsAndCars.org founder to speak at NHTSA press conference

News Release KidsAndCars.org 7532 Wyoming St., Kansas City, Mo. 64114Office: 816-216-7085, www.KidsAndCars.org Contacts: Janette Fennell, 816-216-7085, cell 415-336-9279 or Janette@KidsAndCars.org Susan Pepperdine, 913-262-7414, cell 913-205-5304 or susan@pepperdinepr.com KidsAndCars.org founder to …

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When Is a Reward NOT a Reward?

Marketers offer many rewards to customers to encourage sales and build loyalty. Unfortunately, many of them are no incentive at all to someone like me. Here are some examples: Cosmetics …

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‘Tangled Webs’ – Lessons About Lying

Recently Pulitzer Prize-winning author James B. Stewart talked about his book “Tangled Webs – How False Statements Are Undermining America.” He was interviewed by Crosby Kemper in front of a …

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Yes, I Have No Poisonous Bananas!

When I was about 9, I heard that the strings inside a banana were poisonous. So when peeling a banana, I was extra careful to get all the strings off, …

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BE SAFE tips keep kids from being left in hot cars

My letter-to-the-editor as published in the May 16, 2012, Kansas City Star:Tragically, another child has died after being inadvertently left in the car while his mother was at work in …

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Turning Down Clients You Can’t Fully Support

Should you turn down clients or stop working for companies if you disagree with their philosophy? In the recent Paula Deen controversy, her publicist Nancy Assuncao, resigned and said, “If …

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Saving the Postal Service

The U.S. Postal Service is as American as founding father Benjamin Franklin, the first Postmaster General. Article 1, Section 8, of the Constitution empowers Congress “to establish post offices.” Yet …

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Memory and Brain Expert Addresses Federal Government on “Forgotten Baby Syndrome” to help prevent hot car tragedies

Federal government steps up efforts to prevent child deaths in hot vehicles Tampa, FLA. – Sept. 23, 2011…. Most parents think it could never happen to them. But children continue …

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